How We Are Paid: Ranking Placement Is Bought
The board at the top of every guide is a paid placement. Everything under it is written as if it were not.
The board is sold, and the order follows the deal
The offers board that sits above every guide on this site is commercial inventory. Operators pay to appear on it, and the order in which their offers are stacked follows the commercial deal, not an editorial verdict. A higher position means a richer arrangement with us. It does not mean a better deal for the reader, and it does not mean the terms underneath are kinder. We would rather say all of this once, on a page of its own, than tuck a quiet disclosure at the foot of every guide and hope readers scroll that far. Most comparison sites run the same arrangement; few put the sentence in plain type where a reader can find it.
Two things follow. The board earns the site money and should be read as an advert, however tidy it looks. The prose beneath it is written to a separate standard, as though no board existed: figures are modelled, terms are read from operators’ own documents, and no offer is talked up in the text. Where the two disagree, trust the prose, because the prose is the part that shows its working.
Where the money actually comes from
The site earns an affiliate commission when a reader leaves through a tracked link and opens an account with the operator behind it. The operator then pays for the introduction, either a share of the revenue the account generates over its lifetime or a fixed sum per funded account. The reader pays nothing at any point, in either case. A bonus claimed through this site carries the same wagering, the same cap and the same cashier limits as the identical bonus claimed through a search result or the operator’s own front page.
That point deserves repeating, because it is the one that matters. A tracked link cannot change the terms it points at; it changes only who gets paid. Sign up without using the links and the site earns nothing, while the reader receives exactly the same offer. Use a link and later regret it, and the commission stands regardless, which is why every guide on the site assumes the reader ends up owing the operator money and prices the full cost of clearing it. The honest reading of any affiliate page, this one included, is that the writing is funded by the very industry it examines.
What this site refuses to sell
Prose is not part of the price list. No operator can buy a mention inside a guide, a flattering sentence in the modelling notes or a softer figure in a table, and no draft goes to an operator for approval before publication. There are no invented verdicts either: no suggestion that a reviewer opened accounts everywhere, played through each welcome deal over a weekend and scored the results, because nothing of the sort takes place here. The site reads documents, builds models and shows its sums; it does not gamble and does not claim to.
Nor does the copy carry language that promises an outcome. No phrasing implies winnings are certain, withdrawals are effortless or a deal cannot go wrong, however much such wording might lift conversions. Offshore offers carry genuine disadvantages, the licence gap chief among them, and smooth prose would only hide a cost the reader eventually pays. If a deal is poor, the arithmetic on the page says so in front of the operator’s own marketing. An operator who dislikes that trade can withdraw from the board; the words beneath it do not change to suit.
How the figures in every guide are built
Every number on a guide comes from one of two sources. The first is an operator’s own published terms: the wagering multiplier, the cap on winnings, the minimum deposit, the stated payout window. Those figures are read from the documents the operator publishes, never from a summary written by a third party. The second is a stated assumption, used where terms vary between operators or where a figure is simply missing. A wagering multiple of 40×, for example, reflects what offshore operators in this bracket typically ask; when a guide leans on it, the assumption sits beside the arithmetic rather than under a footnote.
Figures are published as category-typical ranges, not as a quote of any single promotion. Promotions are rewritten weekly and a quoted headline number is stale before the page finishes loading, so the ranges show the low and high positions operators genuinely publish and let the reader place a specific deal against them. Nothing is attributed to a named deal, and no headline bonus amount is quoted at all. Every assumption is printed on the page, and the arithmetic behind each worked example is simple enough to redo with a pen, which is the point.
If gambling stops being fun: GAMSTOP lets you self-exclude from every GB-licensed online operator in one free request, though it does not cover sites licensed offshore. The National Gambling Helpline on 0808 8020 133, run by GamCare, is free, confidential and open around the clock. GambleAware and Gamblers Anonymous list further support, and most UK banks can block gambling transactions on a current account.